What are the advantages of M-tickets?
M-tickets are great for the busy traveller - you never need to carry cash or worry about losing a paper ticket again! You, the traveller, have complete control over when you purchase and activate your ticket. You can buy on a Sunday night in readiness for a Monday morning, then simply hit the activate button as you wait for the bus - no problem!
You always have your phone, so you'll always have your M-ticket!